Chaos is a ladder. Learn to climb it.
She was once in a cult, now she is part of Elon Musk's inner circle.
If you want to be part of a community of women that conspire together to create the lives that we want, join us!!!
I love mad women, especially women who are able to use chaos to their advantage.
Let’s flashback to when Elon took over Twitter, and the entire Twitter org was in absolute chaos.
Then the picture above went viral. In that picture, Esther Crawford, who at that time was just a mid-level employee, cemented and announced to the world that she was #TeamElon. And now, she is not just part of his trusted circle at Twitter but is also the director of product management and helped launch Twitter Blue.
Irrespective of your opinions on Elon, Crawford saw an opportunity and took it. If she is able to execute well in this position, not only does she get access to the bevy of investors and allies that Elon has built for himself, but would also position herself for amazing opportunities outside Twitter.
What can learn from her life?
1. You have to extend your upper limits, especially when you are young.
Crawford had previously worked at a startup, where she probably developed the muscles for resourcefulness, creative thinking, and hard work.
Such muscles were probably underutilized at old Twitter. However, in Elon Musk’s Twitter, she has the homecourt advantage over more senior staff.
You need to work hard because it allows you to destroy any preconceived notions of your limitation to yourself. You need to defy the odds that you have set for yourself. Do not allow yourself to me rate limited by false ideas of yourself.
2. Only marry a man who is glaringly aware and supportive of your ambition.
It is okay if you are the alpha in your relationships.
Dot get me wrong, I deeply detest poor men. However, for women on a mission, the main criteria for any partnership is a dedication to achieving your goals.
It is life shatterign to indulge in relationships with any man who sees your aspiration as secondary or unimportant. You must guard and protect your wildest dreams from being derailed by unworthy men.
3.Signal your standing.
When she took this picture, she told the entire world that she was on Elon.
This is very important because, at that time, Elon was being lambasted by the press for his treatment of Twitter employees. In fact, everyone expected Twitter to be down at this point.
However, Crawford knew how the cards were moving and decided to position herself firmly and publicly on his side. By being on Elon’s side during the mutiny, she secured her position in his inner circle.
4. Pitch, think and speak for yourself.
No Risk, No Glory
Sources told FT that Crawford introduced herself to Musk and secured a one-on-one meeting with him to talk about payment and creators. The move infuriated many senior leaders for going over their heads.
But Musk must have liked what he heard. Crawford has since helped launch Twitter Blue, which charges users $8 for a premium subscription service with verified blue check status.
- entrepreneur.com
Get your boldest ideas ready, and trust your intuition. That is your instinct speaking. Do not deceive yourself out of your dreams.
Take bold risk. Simply move knowing that your deepest intuitions are right.
5. Be polarizing.
Madonna has literally made a career over being polarizing and stirring up controversy. In fact, it is necessary that you be a contrarian.
If you are too palatable, you will be ignored.
Nobody wants boring.
I will end it all with this:
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Never heard of her (mostly ignored the twitter chaos), but I like her gumption!